Event location decisions often say more about organizational culture than strategy. Too often driven by politics or habit, they miss the opportunity to align purpose, audience, and impact. This post explores who really decides where events happen - and how to turn that choice into a strategic advantage.

We want our sponsors to succeed - not just with visibility, but with impact. The best partnerships aren’t transactional; they’re intentional, collaborative, and built around the audience experience. When sponsors show up with purpose, they don’t just buy access - they shape moments that matter. This post explores what we wish every sponsor understood about creating value, building trust, and turning sponsorships into meaningful partnerships where everyone wins - the attendee, the sponsor, and the event.

When someone says, “That’s not how business works,” it’s often because they haven’t seen how our business works. Event leaders operate at the intersection of experience, strategy, and impact - but too often, we’re seen as executors instead of decision-makers. This post explores why calm is a strategy, consistency builds credibility, and courageous authenticity earns trust - and how bringing a business lens to your events earns you a real seat at the strategy table.

Change is hard—but necessary. In this post, we explore how to lead transformational shifts in your event strategy with clarity, empathy, and purpose. From stakeholder resistance to hidden opportunities, discover how to turn friction into forward momentum and build true buy-in across your organization.

Behind every seamless event is a team that’s running plays under pressure, adapting in real time, and carrying the emotional and physical weight of the game. From early mornings and long days on your feet to last-minute changes and high-stakes decisions—event work demands the stamina of an athlete, the instincts of a coach, and the unity of a championship team. In this post, we explore why events aren't just strategic—they're competitive, intense, and undeniably full contact.

Moneyball Your Events: Why Gut Feel Isn’t a Strategy
The Oakland A’s didn’t change the economics of baseball—but they changed how decisions are made. It’s time event leaders did the same. This post explores how data-driven decision-making can help you move beyond gut instinct to build smarter, more strategic events.

Your instincts matter—but strategy needs insight. Discover how event professionals are using AI to move from gut feel to confident, data-driven decisions that shape better outcomes before the event even begins.

Too many event roles are written like checklists—but real success requires strategic thinkers. This post explores how to shift from hiring task-doers to building a team that can drive innovation, own outcomes, and shape the future of your events.

Is your event team lean or overstretched? Use this practical formula to benchmark staffing needs by revenue per FTE—adjusted for event complexity. Learn how to assess your team’s capacity, align it with your portfolio, and make smarter resource decisions.

Success in events today demands more than smarts or people skills—it requires adaptability. This post explores the roles of IQ, EQ, and AQ in modern event leadership and how to develop the balance that drives long-term resilience and results.

If Everyone Owns It, No One Owns It: Aligning Internal Teams Around Event Strategy

When every department has a hand in event planning—but no one has clear ownership—confusion, inefficiency, and missed opportunities are inevitable. This post explores why internal misalignment is so common, what it costs your organization, and how to shift from siloed execution to shared strategic clarity.